Ito En Ocha-kun Game.

Oi Ocha-kun Game was originally conceived as a short interactive experience for use in supermarkets as part of a promotional campaign for Ito En's Oi Ocha brand.

Designed to be played in brief sessions, the game invited children to spend thirty seconds playing a simple and accessible mini-game before voting for their favourite mascot character and viewing results gathered from participants across Japan. Each stage was art-directed by the client to represent a different part of the tea production process, combining entertainment with brand storytelling and education.

Following changes to the planned marketing activities during the COVID-19 pandemic, the project was adapted for public release as a standalone mobile application. Nekologic supported this transition by assisting with app store preparation, release management, and the deployment process, helping bring the experience to a wider audience.