Ramen Run.

Ramen Run is a mobile endless runner created for Gifu Tanmen, a popular ramen chain operating throughout Japan's Tokai region. The game combines simple, accessible gameplay with customer engagement features that connect the digital experience with the restaurant brand.

Produced by Nekologic for iOS and Android, the application challenges players to achieve high scores while earning points through gameplay. These points can be exchanged for rewards and coupons that can be redeemed in participating stores, creating a direct link between the game and the customer experience.

In addition to the core gameplay systems, the application includes online leaderboards that allow players to compare scores and compete with other users. It's an example of how game mechanics and reward systems can strengthen customer engagement and extend a brand beyond traditional marketing channels.